It is a known fact that it costs six times more to gain a new customer. In such a scenario, it becomes critical to keep your customers coming back so you get repeat business – over and over again.
Here are 3 Steps to Keeping Your Clients Longer:
Welcome Your Customers. People are more inclined to engage with a company that makes them feel important and appreciated. Customers can tell whether you’re happy to see them through subtle gestures and signals – your tone of voice, your expressions, your posture, the way you are dressed – all these things send potent, often powerful messages to them.
Reward Loyalty. If you can retain your customers, your revenues will increase. As discussed earlier, research indicates that it costs six times more to get a new customer versus serving an old one. Therefore, it obviously pays to retain your customers. So the question is, “Are you keeping your current clients engaged, involved and interested in returning to you for your products and services?” It does not cost much or take much effort to let someone know you appreciate their patronage and are ready to reward them for coming back to you.
Reduce the Risk Factor for them by Providing Superlative Service. Each time a client decides to seek a new business, they are taking a risk in terms of determining whether they will have a good experience. If you can provide them with a good experience, you’ve greatly enhanced their satisfaction level and reduced their need or desire to go to a newer business where the quality of service or experience is unknown. This will make engaging with you less risky and help you retain your current customers. Keep an open ear and learn to look for any signs that your customers aren’t happy with the product or service you are providing customer satisfaction surveys can play an important role here.
In the long run, a few simple steps, intended to keep you focused on the needs and wants of your current clients, will be far more cost-effective then spending all that time, energy and money in looking for new clients.
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